What is a conversion rate?

Conversion rate, also called conversion rate, is a metric that represents the ratio of visitors to a website who take a specific action (called “conversion”) to the total number of website visitors.

A conversion can take many forms, depending on the goals of the company. It could be, for example, buying a product, filling out a form, downloading an app, or subscribing to a newsletter.

Conversion rate calculation

Calculating the conversion rate is relatively simple: divide the number of conversions by the total number of visitors and multiply the result by 100 to get a percentage. For example, if 200 out of 1,000 visitors to an online store make a purchase, the conversion rate is 20%.

Conversion rate is a valuable tool for marketers, as it provides insight into how effective a website or marketing campaign is in achieving its goals. A high conversion rate indicates that the website or campaign is successful, as a large percentage of visitors perform the desired action. A low conversion rate, on the other hand, may indicate that improvements are needed to optimize the user experience and convert visitors better.

The quality and importance of the conversion rate

It is important to note that conversion rate should not be considered in isolation. It should always be considered in the context of other metrics and factors, such as the quality of the traffic, the type of conversion, and the specific goals of the business.

Nevertheless, conversion rate optimization (CRO) is an important aspect of online marketing. By improving the design, content and user experience of a website, companies can increase their conversion rate and thus achieve their goals more efficiently.

In summary, conversion rate is a key metric in digital marketing. It is a critical indicator of the success of a website or marketing campaign and a key focus when optimizing a content marketing strategy, growth marketing campaign or SEO efforts.