What is a backlink analysis?

A backlink analysis is a process in which the incoming links to a website are checked and evaluated. These links, also known as backlinks, come from other websites and are crucial to increasing the credibility and authority of a website in the eyes of search engines.

Why is a backlink analysis important for SEO?

Backlink analysis is of central importance for search engine optimization (SEO) for several reasons:

  • Improving rankings: Search engines such as Google use backlinks as indicators of the quality and relevance of a website. A high number of high-quality backlinks can lead to a better ranking in the search results.
  • Risk detection: It helps to identify potentially harmful links that could have a negative impact on SEO.

  • Competitor analysis
    Analysis of competitors’ backlinks can provide strategic insights that help to improve your own SEO strategy.

What information does a backlink analysis provide?

A thorough backlink analysis provides a wide range of information that is essential for optimizing a website:

  • Number of backlinks: Total number of links pointing to the website.
  • Quality of the backlinks: Evaluation of the authority and trust that the linking pages have.
  • Link texts (anchor texts): The texts that are used to link to your page.
  • Geographical origin of the links: Where the links come from can be important for local SEO.
  • Link types: Differentiation between natural links, paid links or links through partnerships.

Now that you understand what a backlink analysis is and why it is so important for SEO, let’s look at how to carry out such an analysis effectively.

How do you carry out a backlink analysis?

Performing a backlink analysis can be divided into several steps to ensure accuracy and effectiveness. The use of suitable tools plays a decisive role here.

Which tools are suitable for backlink analysis?

For a detailed and effective backlink analysis, there are a number of tools that are widely used by SEO professionals:

  • Ahrefs
    : Provides comprehensive data on backlinks and helps uncover new link building opportunities.
  • Majestic: Known for its extensive database of link information, ideal for historical analysis.

  • Google Search Console
    A free tool from Google that provides insights into the links that Google has recognized for your website.

How do you proceed with a backlink analysis?

The process of a backlink analysis comprises several steps:

  • Analyze the backlink profile of your own project: Check the quality and quantity of backlinks pointing to your own website.
  • Analyze competitors’ backlink profiles: Identify which strategies your competitors are using and which high-quality sources are linking to them.
  • Compare and evaluate backlink profiles: Evaluate how your backlink profile compares to your competitors to identify areas for improvement.

Now that we have seen how a backlink analysis is carried out, it is important to know which aspects you should pay particular attention to in order to ensure the quality and effectiveness of your backlinks.

What should you look out for in a backlink analysis?

The quality of backlinks is crucial for search engine optimization. It is therefore important to consider certain quality criteria and to know how to identify and handle low-quality backlinks.

What are the quality criteria for backlinks?

The following criteria should be considered in the evaluation process of backlinks:

  • Relevance: The context of the linking page should be thematically relevant to your website.
  • Authority: Links from pages with high authority are more valuable than those from less well-known pages.
  • Anchor texts: These should appear natural and not be over-optimized.
  • Link placement: Links that are placed within the main content of a page are more valuable than those in footers or side columns.

How do you recognize low-quality backlinks?

Inferior backlinks can do more harm than good. Here are some indicators:

  • Spam websites: Links from sites that are known for their spam techniques.
  • Irrelevant websites: Links that come from sites that do not match your topic.
  • Excessive link exchange programs: Sites that appear to exist for the sole purpose of exchanging links.

How do you deal with low-quality backlinks?

Once low-quality backlinks are identified, there are several methods to deal with them:

  • Contact the webmaster: Ask for the harmful link to be removed.
  • Google Disavow Tool: Use this tool to tell Google that certain links should be ignored.

After evaluating and cleaning up the backlink profile, the next step is to use the knowledge gained to improve your own backlink strategy.

How do you use the findings from the backlink analysis?

The information gained from a backlink analysis is valuable for strengthening and expanding your own backlink strategy. Here are steps on how you can use these insights to boost your SEO efforts.

How can you optimize your own backlink strategy?

Based on your analysis, you can optimize your backlink strategy in the following ways:

  • Identify patterns: Understand what types of content get the most quality backlinks and replicate that success.
  • Close gaps: If competitors are getting links from quality sources, you should try to build relationships with those sources as well.
  • Improve existing content: Optimize content that doesn’t get as many backlinks by revising or adding useful information.

What options are there for building new high-quality backlinks?

To build high-quality backlinks, you can consider the following strategies:

  • Guest posts: Write articles for relevant blogs and websites in your industry.
  • Broken Link Building: Identify broken links on other websites and suggest your content as a replacement.
  • Content promotion: Use social media and email campaigns to increase the visibility of your best content.

How do you monitor the progress of your backlink strategy?

Monitoring your progress is crucial to measure the success of your efforts:

  • Regular audits: Conduct monthly or quarterly backlink audits to track new and lost backlinks.
  • Performance indicators: Monitor key metrics such as the number of backlinks, the domain authority of the linking pages and the SEO rankings of your keywords.

Finally, there are frequently asked questions that may arise when carrying out a backlink analysis. These FAQs will help you to delve even deeper into the topic.

Frequently asked questions about backlink analysis

In this section, we address some of the most common questions that arise in connection with backlink analysis. These answers should help you to develop an even better understanding of this important SEO tool.

How often should you carry out a backlink analysis?

The frequency of backlink analysis can vary depending on the size of your website and the dynamics of your industry. It is generally recommended:

  • Large websites: At least once a month.
  • Smaller websites: Once or twice a year or when you make significant changes to your link building strategy.

Is it possible to carry out a backlink analysis free of charge?

Yes, there are ways to perform a basic backlink analysis free of charge:

  • Google Search Console: Provides insights into the backlinks that Google recognizes.
  • Free tools: Some tools offer free versions with basic functionalities, such as Ubersuggest or the basic version of Ahrefs.

What influence do backlinks have on search engine rankings?

Backlinks play an important role in search engine rankings:

  • Authority and trust: Search engines see backlinks as a sign of the trustworthiness and relevance of a website.

  • Ranking improvements
    Websites with a high number of high-quality backlinks tend to rank higher in the search results.

With these common questions answered, we can take a final look at the importance of backlink analysis and best practices.


Backlink analysis is an indispensable tool in the arsenal of any SEO strategy. It not only provides insights into the quality and quantity of backlinks pointing to your website, but also valuable information about how your competitors are performing in the search engines. Through regular and careful analyses, risks can be identified at an early stage and opportunities exploited to improve your own ranking in the search results in the long term.

Choosing the right tools and understanding how to use the data obtained effectively are crucial to continuously optimize your own backlink strategy. By specifically building high-quality backlinks and eliminating harmful links, you strengthen the authority of your website. This not only improves your position in the search results, but also increases the visibility of your content.

In conclusion, a well-conducted backlink analysis forms the basis for a successful SEO strategy and can have a significant impact on the online marketing of your website or company. By continuously applying these practices and regularly reviewing your results, you can ensure that your website continues to perform well and grow its online presence.