Website structure is the backbone of any website. It includes the arrangement and organization of all subpages and their interconnection. A well-designed website structure helps both users and search engines find their way around your site.
What does website structure mean?
In the SEO world, website structure is an important factor in the success of your site. It determines how easy or difficult it is for search engines to crawl and index your content.
Why is a good website structure important?
Intuitive navigation provides a positive user experience (UX), which in turn makes visitors stay on your site longer, which maximizes dwell time, and this makes them more likely to take actions (like making a purchase). It also increases the likelihood that visitors will return.
From an SEO perspective, a clear structure has other advantages: it makes it easier for search engine bots to crawl your website more efficiently and assess its relevance for certain search queries. This can help improve your ranking in SERPs (Search Engine Results Pages).
How do I create an optimal website structure?
First, you should think about what content you want to offer and how best to organize it. A good concept for this can be a tree structure, for example: The home page forms the trunk of the tree; from there, main categories (the larger branches) branch off; these then divide further into subpages or subcategories (the smaller branches).
Make sure that each subpage is accessible from the home page with as few clicks as possible(click path). This facilitates not only navigation for users but also crawling by search engines.
Use clear and meaningful URLs and anchor texts for internal links for better orientation of users and search engine bots.
Remember: The best strategy is useless without regular review and adjustment! Use tools to analyze your traffic and track the behavior of your visitors to find out where optimization is needed.
A well-designed website structure is essential for the success of your website – both from a user experience and SEO perspective. For this reason, you should incorporate them into the development of your content strategy.