URL stands for Uniform Resource Locator. This is the unique address at which a website can be found on the Internet. Each URL is unique and takes you directly to a specific web page or resource on that page.


What does a URL look like?

A typical URL consists of several parts:

  • Protocol: This indicates how the communication between your computer and the server is done. Most of the time you will see “http” or “https” here.
  • Domain name: This part specifies the name of the website.
  • Path: This specifies the exact location of the searched resource on the web page.

An example might look like this: https://growthmarketing-map.com/glossar/url-definition/

Why are URLs important?

URLs are the backbone of the Internet. They allow us to visit websites and share information online. Without URLs, it would be impossible to find or link to content on the web.

But URLs also play an important role in online marketing. They can contain keywords that help make your page more discoverable in search engines. They can also be used to track traffic to your site and adjust your content strategy.

The power of good URLs

Good URLs are easy to understand and give an indication of the content of the page. They should be clearly structured and contain relevant keywords. This way, they can help improve your click-through rate while increasing the usability of your website.

In addition, URLs play a crucial role in creating backlinks – other websites refer to your content by linking to your URL. A good backlink can improve your position in the search engine results (SERPs) and thus bring more visitors to your site(backlink definition).


So the URL is much more than just the address of a web page on the Internet – it’s a powerful tool in your marketing arsenal! Whether you’re just starting out with blog writing or you’re already a seasoned pro, it always pays to think about the structure and design of your URLs.