Page Experience is a concept from Google that evaluates the user experience on a website. It includes various aspects such as loading time, interactivity and visual stability of the page, as well as security-related and mobile aspects. Put simply, it’s about how well or poorly a user perceives a website.
Why is page experience important?
Now you may be asking yourself, “Why should I care about the Page Experience?” The answer lies in Google’s priorities. Google wants to provide its users with the best possible results. Therefore, the search engine giant prefers websites with a high page experience in the search results.
In addition, a positive page experience can also help visitors stay on your site longer and be more willing to consider your products or services. So it also plays a role in the conversion of your website.
How can you improve your page experience?
There are several ways to improve the page experience of your website. First of all, make sure your site loads quickly and is easy to navigate. In addition, it should work just as well on mobile devices as it does on desktop computers.
Another important factor for the page experience is the security of your website. Make sure that your page is HTTPS-encrypted and does not contain malicious or misleading content.
Finally, you should think about the visual design of your site. An appealing design can help visitors feel comfortable on your site and eager to return.
The role of content
Although technical aspects play a big role in page experience, we can’t forget about content! Your content needs to be relevant, useful, and provide value to the user – so that’s what should be at the heart of any content strategy.
To be truly effective, your content also needs to be well organized and allow users to quickly find what they are looking for. It must therefore optimally map the buyer’s journey.
The “Page Experience” is an important factor in the success of your website from both Google’s and your visitors’ point of view. By improving technical aspects as well as content and design, you can make sure that your site is not only preferred by search engines, but also loved by people.
Remember, a positive user experience goes hand in hand with successful growth marketing strategy.