Long Tail Keywords

Long tail keywords are specific search terms that consist of three or more words. They are more detailed than more general keywords and are often aimed at a specific niche or target group.

Difference between short-tail and long-tail keywords

Feature Short-tail keywords Long-tail keywords
Word count 1-2 words 3 or more words
Search volume High Lower
Competition High Lower
Specificity General Very specific
Purposefulness Broad audience Specific target groups
Probability of conversion Lower Higher

The differences show that long-tail keywords generally offer a higher conversion rate than short-tail keywords due to their specificity and targeting.

Advantages of long tail keywords

The following advantages make up the use of long tail keywords:

Less competition: Long tail keywords are more specific and less competitive than more general keywords. This makes it easier to rise in search engine rankings and become more visible.

Higher relevance and conversion rate: Due to their specific nature, long tail keywords often correspond more closely to the search intentions of users. This leads to higher relevance and an increased conversion rate, as users find what they are looking for.

Better click-through rates (CTR): By being more relevant, pages with long tail keywords tend to achieve better click-through rates as users feel they are finding exactly what they are looking for.

More specific target group: Long tail keywords make it possible to address very specific target groups. This helps to reach exactly those users who are interested in the specific offer or topic.

Types of long tail keywords

Long tail keywords can be divided into three main categories, each reflecting different search intentions:

  1. Information-oriented long tail keywords:This type of keyword is used when users are looking for specific information. Examples could be: “How to care for a Monstera plant?” or “Best tips for preparing for a marathon.”
  2. Navigation-oriented long-tail keywords:Navigation-oriented keywords are those where the user wants to reach a specific website or page. For example: “Facebook Login” or “Download Adobe Reader.”
  3. Transaction-oriented long tail keywords:These keywords signal an intention to buy or to carry out another type of transaction. Examples of this could be: “buy Nike Air Max men’s shoes” or “price comparison iPhone 12 Pro Max.”

This categorization helps to refine the search strategy and tailor content precisely to the needs and intentions of users.

Use of long tail keywords

The effective use of long tail keywords in your SEO strategy can be crucial to driving targeted traffic to your website. Here are some key aspects of how you can successfully integrate long tail keywords:

Keyword research: Start with thorough keyword research to identify relevant long-tail keywords that match your offer and your target group. Tools such as Google Keyword Planner, Ahrefs or SEMrush can help.

Strategic placement of long tail keywords: Place your long tail keywords strategically in different areas of your website to improve visibility and ranking:

  • URL: Integrate the long tail keyword into the URL of your page.
  • H1 and H2 headings: Use the keyword in main headings and subheadings.
  • Body text: Incorporate the keyword naturally into the text.
  • Meta data: Use the keyword in meta titles and descriptions.
  • Captions: Insert the keyword in the alt texts and captions.

Examples for the placement of long tail keywords

Range Example use
URL www.beispielshop.com/kaufe-nike-air-max-herrenschuhe
H1 Heading “Buy Nike Air Max men’s shoes online”
Continuous text “Our Nike Air Max men’s shoes offer comfort and style for an active lifestyle.”
Meta title “Nike Air Max men’s shoes – Buy cheap now ExampleShop”
Caption “Nike Air Max men’s shoes available in different colors.”

By meaningfully integrating long tail keywords into these areas, you can strengthen your site’s SEO and improve the user experience.

Best practices for the use of long tail keywords

In order to fully exploit the potential of long tail keywords, it is important to observe certain best practices:

Natural language and readability: Use long tail keywords in a way that appears natural and fluent. Readability should always take priority to ensure a positive user experience.

Focus on search intent: Understand the intent behind a keyword and adapt your content accordingly. This ensures that your offer provides exactly what users are looking for.

Avoid keyword stuffing: Avoid artificially piling up keywords. Keyword stuffing can lead to a negative user experience and is often penalized by search engines.

Regular review and adjustment of the keyword strategy: The world of SEO is constantly changing. Regularly check the effectiveness of your keywords and adapt your strategy to new trends and changes.

Checklist for the use of long tail keywords

  • Naturalness: Is the keyword naturally integrated in the text?
  • Relevance: Does the content match the search intent of the keyword?
  • Optimization: Is the keyword integrated in all relevant SEO areas?
  • Up-to-dateness: Is the keyword strategy regularly reviewed and updated?

By following these best practices, you can ensure that your use of long tail keywords is effective in increasing your traffic and conversion rates.

Tools and techniques for identifying long tail keywords

Identifying long tail keywords is the first and decisive step for a successful SEO strategy. There are numerous tools and techniques that can help you find relevant long-tail keywords that both match your offer and are actively searched for by your target group.

Keyword research tools

  1. Google Keyword Planner:This free tool from Google provides data on search volume and competition and is ideal for generating new keyword ideas.
  2. Ahrefs:Acomprehensive SEO tool that not only helps with keyword research, but also provides insights into your competitors’ keyword strategies.
  3. SEMrush:Offers similar features to Ahrefs and is particularly useful for planning SEO, PPC and content marketing strategies.
  4. AnswerThePublic:This tool is useful for finding questions and prepositions around specific keywords, making it easier to create content based on long tail keywords.

Techniques for identifying long tail keywords

  • Analyze search queries: Check the search queries that lead visitors to your website. Tools such as Google Analytics can provide informative data here.
  • Competitor analysis: Examine the keywords for which your competitors rank. This can help you to identify gaps in your own keyword strategy.
  • Use of forums and social media: Forums, Q&A sites such as Quora and social media are excellent sources for long tail keywords, as specific questions and discussions on niche topics often take place here.

Advantages of targeted keyword research

Advantage Description
Increasing visibility Specific keywords can improve your visibility in niche markets.
More targeted content By knowing exact keyword questions, you can create more relevant content.
Better user experience Customized content based on specific search queries improves the user experience.

Using these tools and techniques allows you to effectively address the needs and questions of your target group and achieve stronger engagement and higher conversion rates through targeted content.


Long tail keywords are a powerful tool in the SEO world. They offer the opportunity to generate targeted organic traffic and increase conversion rates thanks to their high relevance and specific targeting. By using these keywords strategically and thoughtfully, you can not only rank better in search engines, but also offer an improved user experience on your website. It is important to follow best practices and to regularly evaluate and adapt your strategies.