A hashtag, recognizable by the double cross (#) followed by a word or phrase, is a powerful tool in the world of online marketing. Originally introduced on Twitter, hashtags can now be found on almost all social platforms such as Instagram, Facebook and LinkedIn. They are used to categorize posts on specific topics or discussions and make them findable.


The power of hashtags

Hashtags are more than just a fad in the online world. They have the power to make your content more visible and can help you achieve a wider reach. Defining your target audience helps you find the right hashtags and then target potential customers with precision.

How does a hashtag work?

When you hashtag a post, it will automatically link to other posts that use the same hashtag. This creates a kind of collection of content on the same topic. Then, when users search for or click on that particular hashtag, they see all the posts tagged with it. This can significantly increase the visibility of your content.

The role of hashtags in content marketing

Hashtags play an important role in your content strategy. They are an effective means of content distribution by making your content discoverable by your audience. At the same time, they offer you valuable insights into current trends and discussions within your industry or target group.

The right use of hashtags

There’s no set number of hashtags you should use per post – it depends a lot on the platform. While up to 30 are allowed (and often used) on Instagram, the motto “less is more” tends to apply on Twitter. Relevance is important above all: Your hashtags should always be directly related to the content of your post.

Conclusion: The added value of a well-used hashtag

A well-applied and thoughtful use of the “hashtag” tool can significantly advance your online marketing strategy. By using them, you can not only increase the visibility of your content and tap into new audiences, but also gain valuable insights into current trends and actively participate in discussions.