Anchor texts

An anchor text is the visible, clickable text in a hyperlink, an essential part of both user experience and search engine optimization (SEO).

This small but powerful text guides us through the digital labyrinth, links pages together and helps search engines to understand the relevance and topic of a website and its website structure. The importance of anchor texts goes beyond simple hyperlinks; they are an instrument that provides orientation for both users and search engines.

Best Practices

The art of creating effective anchor texts lies not only in understanding their definition, but also in applying best practices. These practices are critical to both improving user experience and optimizing SEO performance. Here are some key strategies:

  1. Use relevant, descriptive anchor texts:The anchor text should give the user a clear indication of what to expect when they click on the link. Precision and relevance are essential here.
  2. Avoid excessive use of exact keyword anchor texts:search engines could interpret this as an attempt at manipulation. A natural and varied use of anchor texts is preferable.
  3. Use a mixture of different anchor text types:This contributes to a natural and healthy link structure that is rated positively by search engines.
  4. Keep anchor texts short and concise:An effective anchor text is often no longer than 5 words. Brevity promotes readability and clarity of purpose.

Examples of best practices for anchor texts

Best Practice Description Example
Relevant, descriptive texts The anchor text should describe exactly what the user expects. “Understand SEO basics” instead of “Click here”
Diversity in anchor texts Use a mixture of different types to avoid over-optimization. Branded, Brand + Keyword, Naked Links
Brevity and conciseness Anchor text should be short and to the point. “Tips for a healthy diet” instead of “Click here to read our comprehensive tips for a healthy diet”

By following these best practices, you can not only improve the user experience, but also increase your website’s SEO performance and visibility in search results.

Avoid mistakes

While applying best practices for anchor text paves the way to improved user experience and SEO performance, it’s equally important to avoid certain mistakes. Here are some common stumbling blocks to avoid:

  1. Avoid generic anchor texts such as “Click here”:These provide neither search engines nor users with useful information about the content of the target link.
  2. Avoid excessive links and redirects:Too many links with the same anchor text can be interpreted as spam and impair the user experience.
  3. Pay attention to a natural anchor text distribution:An unnatural accumulation of exact match anchor texts can be interpreted by search engines as manipulative behavior.

Common mistakes and how to avoid them

Error Why it should be avoided How to avoid it
Generic anchor texts They offer little value for SEO and users. Use descriptive, relevant anchor texts.
Excessive links Can be interpreted as spam and affect the user experience. Limit the number of links to one page and vary the anchor texts.
Unnatural anchor text distribution Can lead to Google penalties. Use a variety of anchor text types and avoid keyword stuffing.

By avoiding these mistakes, you can ensure that your anchor text strategy is optimal for both users and search engines. A natural, well thought-out use of anchor texts promotes the credibility and visibility of a website.

Anchor text types

The universe of anchor texts is diverse, and each element plays a unique role in the SEO landscape and user guidance. Here’s a closer look at the different types of anchor text used in the digital world:

  1. Branded anchor text:This type uses the name of the brand or company as anchor text. It is an excellent method to strengthen brand awareness.
  2. Brand + keyword anchor text:A combination of the brand name and a relevant keyword. This type of anchor text helps to increase both brand awareness and relevance for specific search terms.
  3. Naked link anchor text:This is simply the URL as anchor text. Even if it is less descriptive, it promotes transparency and trust.
  4. Image anchor text:If an image is used as a link, the alt text of the image acts as anchor text. This is particularly important for image search and accessibility.

Types of anchor texts and their application

Anchor text type Description Area of application
Branded Brand name as anchor text. Strengthen brand awareness.
Brand + Keyword Combination of brand name and keyword. Improve SEO for specific keywords.
Naked Link The URL as anchor text. Promote transparency and trust.
Image anchor text Alt text of an image as anchor text. Support image search and accessibility.

Carefully selecting and mixing these anchor text types can significantly improve a website’s SEO strategy. It allows websites to rise naturally in search results while providing a positive user experience.

Internal and external anchor texts

The strategy behind anchor texts differs not only according to their type, but also according to whether they are used in internal or external links. Both types play an important role in SEO and user guidance on a website.

  • Internal anchor texts: These refer to links that lead from one page to another on the same domain. They are essential for:
    • The creation of a logical hierarchy and structure of the website.
    • The improvement of page authority through the distribution of PageRank within your own website.
    • Encouraging user interaction and keeping them on the site.
  • External anchor texts: External links lead from a website to another domain. They are important for:
    • Building credibility and trust by referring to high-quality sources.
    • Expanding your own content and offering additional resources for readers.
    • The possible promotion of backlinks when other sites use your content as a source.

Best practices for internal and external anchor texts:

  • Optimize internal anchor texts for clear and consistent navigation by using complex link text types that help the user understand the structure of your website.
  • Use descriptive link texts for external anchor texts that describe exactly what the user will find on the linked page. This strengthens the trust and authority of your site.
  • Pay attention to a natural use of anchor texts, both internally and externally, to avoid over-optimization and potential penalties from search engines.

Effective use of internal and external anchor text can not only improve SEO performance, but also create a richer and more useful experience for users.

SEO relevance

The importance of anchor texts for search engine optimization cannot be overestimated. They are a decisive factor that not only influences the visibility of a website, but also its authority and relevance in the eyes of search engines such as Google.

  • Determining relevance: Search engines use anchor texts to understand the content of the linked page and evaluate its relevance for certain search queries. A well-chosen anchor text can strengthen the topic relevance of a page for certain keywords.
  • Improving rankings: Websites that use relevant and precise anchor texts for backlinks can see an improvement in their position in the search results. This is especially true if the anchor texts are used naturally and in the context of the content.

Strategies for optimizing SEO relevance through anchor texts in the course of on-page optimization:

  1. Diversification of anchor texts:A variety of anchor texts signals a natural link structure to search engines. Avoid the repeated use of identical anchor texts.
  2. Relevance and precision:Make sure that the anchor texts accurately reflect the content of the target page. Relevant, keyword-rich anchor texts can improve visibility for specific search queries.
  3. Natural distribution:A balanced mix of different anchor text types (branded, keyword-rich, generic) has a positive effect on SEO.

Influence of anchor texts on SEO

Factor Description Effect
Relevance Anchor texts that precisely describe the content of the target page improve the thematic relevance. Positive
Diversity A variety of anchor texts promotes a natural and healthy link structure. Positive
Keyword optimization Over-optimized anchor texts with too many exact match keywords can be considered manipulative. Negative for overuse

Overall, the clever use of anchor texts is key to maximizing a website’s SEO performance. By paying attention to the above points, website operators and SEO experts can effectively optimize their content for search engines and users.


Anchor texts are much more than simple links between web pages; they are a critical pillar of search engine optimization and user guidance. By choosing and designing anchor texts wisely, website operators can not only improve the user experience on their site, but also increase their visibility and ranking in search engine results.

Key points of the article:

  • Importance of diversity: A balanced mix of different anchor text types avoids over-optimization and promotes a natural link structure.
  • Relevance and precision: Descriptive and relevant anchor texts improve both the user experience and SEO performance.
  • Beware of over-optimization: Excessive use of keyword-rich anchor texts can lead to Google penalties. Natural and varied use is crucial.
  • Importance for SEO: Anchor texts play a central role in determining the relevance and authority of a website, which has a direct impact on search engine rankings.

In a world where competition for the top spots in search results is intense, the right anchor text strategy often makes all the difference. Finding the balance between user experience and search engine optimization is both an art and a science. But with care, understanding and strategic planning, anchor texts can become powerful tools in your SEO arsenal.

Anchor texts are indispensable for a successful online presence. By recognizing their importance and using them responsibly, we can better serve not only search engines, but also our users.